Strategies for improving communication
between social and consumer scientists,
food technology developers and consumers

C4A's objective

The CONNECT4ACTION project intends to improve the communication between consumers, consumer scientists, food technology developers, and other key players, in order to improve the success of food technology development and commercialisation in Europe.

By connecting key players in the food technology development process within the project, making them interact at all stages of the project, and enabling them with communication tools, this project aims to exemplify improved communication and engage them with possibilities to improve their way of working.

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latest News

Material from the Connect4Action and RECAPT joint final conference now available online!

The joint final conference of Connect4Action and partner-project RECAPT took place on 29 October 2014 in Brussels. More than 80 people were present at the event. Food technologists, consumer scientists, retailers, caterers, as well as food and nutrition experts were provided with top level findings from both projects and participated in the lively discussions that followed.

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FoodNavigator talks about Connect4Action!

In a recent article, the online news service for the European food and drink industry, FoodNavigator, reported on the importance of listening to consumers – and each other – to improve new product market success. The article entitled "Avoiding NPD failure through better communication" gives an overview of the Connect4Action project and summarizes some of its main findings. 

To read the article click here.

Listen to the latest podcast on top level results of Connect4Action!

Karin Zimmermann, senior project manager at Wageningen University in the Netherlands, and coordinator of CONNECT4ACTION, provides an overview of the main findings and talks about the sustainability of the project.

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Watch now the Connect4Action webinar on the toolbox and training activities!

Improving communication during the food innovation process

Dr Maddalena Ragona from the University of Bologna introduces the Connect4Action toolbox and the accompanied training activities.

Watch the second Connect4Action video on Consumer science!

Wiki on Consumer science – An introduction by Professor Arnout Fischer

The purpose of this video is to introduce the discipline of consumer science, explain the importance of getting consumer insights during the food innovation process, and present some of the most prevalent methods of consumer research.