FoodNavigator talks about Connect4Action!

FoodNavigator talks about Connect4Action!

In a recent article, the online news service for the European food and drink industry, FoodNavigator, reported on the importance of listening to consumers – and each other – to improve new product market success. The article entitled "Avoiding NPD failure through better communication" gives an overview of the Connect4Action project and summarizes some of its main findings. 

To read the article click here.